Competition rant follow up…

When I was publishing a few bitter words yesterday about the International Wine and Spirit Awards, I did not know (I swear!) that Mark Reynier had already fired out a post on his own blog concerning exactly the same thing (read it here). We even came up with very similar titles! Despite our disagreements with Mark in the past, I must admit in this case he is absolutely right. Great minds think alike…

The issue got even more of a spin when The Scotch Blog’s Kevin Erskine quoted Mark and added a few words from himself on his legendary site (read it here). Kevin points at Malt Maniacs and Drammies as examples of ‘good’ awards, driven from the bottom by the consumers, rather than from the top by the industry “E” people.

Instantly I thought, why not get together and create one big competition supported by the online community, independent writers, blogs and forums, which would be the true voice of the whisky lovers and would have the potential of awarding the most prestigious and, in the same time, non-commercial whisky trophies in the world? If the internet is the medium of the XXI century, and it is, then surely an award given by its users would be The One?

What do you think?


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