The Manager’s Choice 2nd Release

talisker-header

Diageo has just announced the release of the second batch of their (in)famous Manager’s Choice expressions. The release comprises of 6 new single cask whiskies:

Blair Athol: Nov 1995, 570 bottles, Bodega Sherry European Oak, £200
Cragganmore: May 1997, 246 bottles, Bodega Sherry European Oak, £250
Dalwhinnie: February 1992, 270 bottles, Refill American Oak, £250
Dufftown: May 1997, 282 bottles, Rejuvenated American Oak, £200
Glen Spey: January 1996, 276 bottles, New American Oak, £200
Strathmill: December 1996, 300 bottles, New American Oak, £200
Talisker: December 1994, 582 bottles, Bodega Sherry European Oak, £300

The whiskies are already available but to us (and most of you) this release is just as irrelevant as the first one. But it doesn’t hurt to dream a little, right? So even though I criticise this series heavily wherever I go, I closed my eyes and pictured, just for a moment, the full set of 27 immaculately lined up on my whisky shelf… wow. And then the debt collector knocked on the door and my dream burst like a soap bubble. Hey-ho.

Click ‘read more’ to see a good-size photo of the Talisker bottle.

Manager's Choice, Talisker

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gal
January 16th, 2010

infamous indeed.
will i ever taste those? nope.
can i afford one ?nope.
so why bother?
silly PR for collectors with deep pockets and russian Oligarchs.

diageo, i dont like u.


James Saxon
January 18th, 2010

I don’t understand Diageo. Also, and in reference to Lucas’s post today, I think they are the only company we cannot sympathise with, precisely because of these lunatic Manager’s Choice bottlings. What, after all, does a 30% rise in duty matter to those with the “deep pockets” as gal put it and at whom the company is targeting these offerings? It won’t, and the Diageo coffers will continue to bulge while the appreciation of the spirit in general remains static.

Another thing about the Manager’s Choice; and here I have another example to use to expand on Chris’s posts relating to the value of these bottlings when they first appeared. In October I put my name down for the 18yo, single cask, cask strength Aberfeldy they were releasing. It is right at the far end of my student budget but it is still half the price of the above Talisker and more than twice as rare with only 260 bottles to be released. To further attack this latest release from Diageo, I would say that Aberfeldy has much greater prestige than Glen Spey for example, being, as it is, the crux of the Dewars whisky dynasty. Yet that Glen Spey is 6 years younger and more common (however fractionally) but £50 dearer. It just proves that the value of this bottle is solely derived from its representing one twenty-seventh of the total collection. And who can really afford that?



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