Best Whisky Packaging!

I have always been quite intrigued/impressed/entertained by whisky packaging. I wrote an article about it a while ago. It does require quite a bit of thought to make your brand stand out on a  bar or make it the must have in a whisky shop.

The aim of the packaging is to be iconic, encourage confidence, be understated, have integrity and it has to make the consumer look cool, powerful, wealthy and intelligent (this is what marketing folk tell me. Quite a big ask to tick all these boxes).

I love the fact that the packaging always causes the most outrage and opinion. I am going to look for some more controversial packaging, but take a gander at these to start with.


and this one:


I would love to know what you guys think of these bottles. They are both owned by the same parent company, Pernod Ricard. Don’t worry though, no bias. I will  pop up some weird and wacky pictures from other companies in due course.



  1. I find both a little gaudy.

    I am a big fan of the most recent bottling of Compass Box Flaming Heart – great label design and comes in a clear perspex box to showcase the bottle.

  2. The Chivas one is rather horrible.


  3. The Chivas one makes me smile. I remember being shown it at a dinner and someone dropping the fancy cap into their dessert.

    I do rather like the Ballantines one. I think it would be pretty cool in a nightclub.

    Tom: I agree. I am a huge fan of Compass Box whisky. Packaging, whisky and marketing is all spot on.

  4. The Chivas is like a “pimp” my chivas kind of packaging…

    i think it’s cheap. it’s slutty. it should be a packaging for a vodka ;)

  5. It might look cheap, Gal, but it ain’t: at around the £400 mark it is nearly 10x the price of the standard CR18 which, as far as I know, shares the exact same liquid as this one.

    Packaging is an engaging subject, and you don’t have to go near The Dalmore, The Macallan or the Mortlach 70yo to enjoy the attention given by brands to how they market their whiskies. I love the more deluxe versions of The Glenlivet packaging, and I think Balblair’s shows impressive attention to detail at a mid-priced malt. Let’s face it, they couldn’t have stuck with tartan and cream-coloured stuff.

    The old adage of style v. substance should always be correctly weighted in favour of the latter, of course.

  6. I should note that the ‘tartan’ comment was levelled not at Balblair but some other brands of yesteryear who have since switched on (Glen Garioch, for example).

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  8. The Chivas packaging is very imperial in look which is great if their target market is the Far East or Russia.

    The Ballentines I love, I was lucky to produce a number of packaging designs for them back in the late nineties when we started to pitch the brand at a younger demographic by introducing snowboarding events and roadshows. Very trendy now and a great product to work on.

    Like most brands the parent company Richard Pernod must establish their many brands to distinct markets and demographics, what is right for Chival Regal will not be right for Ballentines and others in their stable.

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