I have always been quite intrigued/impressed/entertained by whisky packaging. I wrote an article about it a while ago. It does require quite a bit of thought to make your brand stand out on a bar or make it the must have in a whisky shop.
The aim of the packaging is to be iconic, encourage confidence, be understated, have integrity and it has to make the consumer look cool, powerful, wealthy and intelligent (this is what marketing folk tell me. Quite a big ask to tick all these boxes).
I love the fact that the packaging always causes the most outrage and opinion. I am going to look for some more controversial packaging, but take a gander at these to start with.
and this one:
I would love to know what you guys think of these bottles. They are both owned by the same parent company, Pernod Ricard. Don’t worry though, no bias. I will pop up some weird and wacky pictures from other companies in due course.
Chris
