Human dimension

Fuck. Brian Ettles from Glenfiddich took his life on Saturday by drowning himself in a washback. This sad news reached us earlier this week and needless to say made us feel completely and utterly rubbish. I don’t think we knew Brian but he was one of our own. Our thoughts are with the family and the distillery staff. Please accept our sincere condolences and hang in there, guys.

Whisky brands like to showcase the human dimension of what they do. Beautiful black and white pictures of burly men propping up malt shovels in the goosebumps-inducing chiaroscuro of cosy stone barns decorate walls in distillery visitor centres. But human dimension is just that. Human.