Our own boutique-y whisky!


Always do sober what you said you’d do drunk. That will teach you to keep your mouth shut.”

Ernest Hemingway may have had a point, but the outcome of a slightly hazy conversation between us and the folks behind That Boutique-y Whisky Company earlier this year resulted in something very special indeed. I’ve spoken at length before about this company here, and reviewed a number of their first batch releases here. One evening earlier in the summer, we here at EWB went on a bit of a jolly with the chaps from Master of Malt. The result, apart from an epic hangover the following morning, was a promise from Ben Ellefsen, Sales Director at MoM, that we’d be able to release our own That Boutique-y Whisky Company bottling. Hurrah!

After much deliberation, insults and fisticuffs, the five of us plumped for Glen Keith. Once that was sorted more arguing, swearing and backstabbing ensued (we love each other really) as we tried to decide on a label design. With the design brief sorted, and the creative genius of artist Emily Chappell able to make our faces look vaguely inoffensive, we were pretty much there. So without further ado, let me introduce our whisky to you…

Glen Keith Batch 1
That Boutique-y Whisky Company
176 bottles
51.2% ABV
£45.95 from here

Nose: Waxy apples in a paper bag, lemon meringue, orange Jelly Tots, pineapple chunks and peaches in syrup.

Palate: Icing sugar, lemon zest and orange peel to begin before settling to vanilla cheesecake, Turkish Delight, exotic spices and a touch of tea leaf.

Finish: Sweet vanilla with honey and ginger spice.

Overall: Well, it’s our whisky and we chose it, so what the fuck do you expect me to say? It’s amazing, it’s tasty, it’s limited edition and it’s your chance to own your own little bit of EWB. Buy it. Now.




  1. Love their labels. First saw and tasted their portfolio at Whisky Live NY back in April 2013. Hope they are coming back.


  2. Hi Simon, thanks for your comment. I too enjoyed Lucas’ article on the NAS debate and the discussion and comments it generated. With our That Boutique-y Whisky Company release (as with all Boutique-y releases) there’s no age statement on the label, mainly because the age of the cask can vary wildly from one batch to another. That was a decision made by the folks at Master of Malt and was completely out of our hands. However, if you’re after an age statement, I’m happy to tell you that our Glen Keith Batch 1 is a 20yo single cask. I’ll be sure to include the age of the cask in my next article if and when (fingers crossed!) Batch 2 is released.

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