East London Liquor Company New Releases

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Following on from the release of their inaugural London Rye Whisky which launched last November, the East London Liquor Company have now launched three brand new products. These three whiskies include the second edition of their rye whisky, as well as a single malt whisky, and a collaborative blended whisky in partnership with the folks at Sonoma Distilling Company in California.

The maturation journey of each of these three whiskies is pretty wild, so please bear with me. The rye whisky is initially matured for a year in virgin oak casks, before being moved to Sonoma and Kentucky bourbon casks for two years, before spending six months in a peated whisky cask and then finished in a Pedro Ximénez cask. The single malt is slightly more straightforward, in that the spirit is matured in a combination of bourbon and rye casks from Sonoma and Kentucky for three years before being bottled. The ELx Sonoma blend consists firstly of East London Liquor Co’s regular rye spirit which has been matured in a variety of casks, including peated whisky casks and barrel-aged gin casks, before being finished in Pedro Ximénez and oloroso casks. That liquid has then been blended with a blend of Sonoma’s bourbons to create the final product. Still with me? No? Me either, in all honesty.

Andy Mooney, Whisky Distiller, East London Liquor Company’s distiller, Andy Mooney, said: “We’re unbelievably excited for not one, but three new whiskies to be hitting people’s glasses at the same time. Working with Adam Spiegel of Sonoma Distilling Company, I really appreciated his sentiment of ‘making whiskeys in a small way for a big world’. I like to say that, as a distillery, we’re incredibly lucky to be making whiskies that we want to drink ourselves, and then getting to share them with the rest of the world so people can find their own perfect dram.”

All three products just launched yesterday, and they are available at East London Liquor Company’s three bottle shops in Bow Wharf, Borough Market and Seven Dials Market. Let’s see if these weird and wonderful maturation programmes, and blending collaborations, have paid off.

London Rye
East London Liquor Co
47% ABV
£75 RRP

Nose: Sweet vermouth, and quite earthy herbs – tarragon, oregano and basil. Tomato vines and soy sauce too. Really quite savoury. Then a bit of cinnamon waffle, sugared breakfast cereals and a touch of fruit – date and plum.

Palate: Quite fresh and floral, with more of that sweet vermouth thing going on. There’s cranberries and dark chocolate too, with some dry leather coffee grounds and Campari soaked cherries. A little dry oak too.

Finish: Toasted raisins, and a little sticky sweetness – the PX influence starts to come through. Faint bonfire embers too.

East London Single Malt
East London Liquor Co
47% ABV
£75 RRP

Nose: Really quite farmyard-y and dirty, with damp straw, wet cereals, old logs, and a definite vegetal edge – parsnips and turnips. A little bourbon biscuit sweetness too.

Palate: Initial burst of sweetness, with raw cereals, roasted nut mix, burnt tablet and melted caramel. Toasted currants and spicy oak underneath.

Finish: Fresh woodiness, with baking spices, and some dark chocolate.

ELx Sonoma Blend
East London Liquor Co
45.5% ABV
£75 RRP

Nose: Classic rye notes of caramel, toffee, sweet cereals, rye bread, peppercorns and baking spice. Then fresh chopped logs, and a little fruit and nut mix.

Palate: Very savoury to begin, with green wood, tomato vines, bran flakes, flax seeds, pumpkin seeds, conifers, and pine cones. Then some unripe lime, pomegranate and little herby thing – parsley and chive.

Finish: Stays herbal and woody, with an earthy sweetness – tobacco leaves.

Overall: Three very interesting, and completely unique, whiskies. The rye is very herbal with a bittersweet note running right through it, the single malt is much more earthy, vegetal and farmyard-y, and the blend is almost a mix of the two; it retains those classic rye notes but has a fresh, herbal, side too. They might not be to everyone’s taste, but in terms of flavour exploration, they’re very intriguing liquids. The experimentation with a myriad cask types, and a collab with a Californian distillery is pretty cool too, and I look forward to seeing the outcomes of their future experiments.



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