The Macallan and a naked woman (and a cow)

The Macallan and a certain naked lady caused quite a stir a few months ago. We launched our blog after the controversial bottling was announced so naturally we did not write about it. But now we just can’t help ourselves!

We were amazed to see a naked woman on the label of the “new” 30 Years Old Fine Oak The Masters of Photography: Rankin Limited Edition (what a mouthful). In one of our previous Macallan reviews, it was said that perfection would have been to pour the whole bottle of the 18 yo over Jessica Alba. Great minds think alike? So it seems, but not everybody shared our initial enthusiasm.

The idea was nominated for a Drammie award in the Worst Marketing Campaign category. For those of you who lived on Mars for the past few years, Drammies are awarded by the almighty Scotch Blog (after a public vote). You can still influence this year’s results by casting your vote here.
Did The Macallan deserve the nomination? We don’t think so. Do we have our doubts concerning the campaign? Oh, aye.

Only some of the labels show the disputed lady. Others include pictures of cows, trees, walls and other equally fascinating objects. Looking at bottles with a bit of (human) nudity, we are really torn. We should be two very happy men but, we have to admit, something just isn’t quite right. When we saw the photo portfolio on their website, we though it looked great, but on a bottle of whisky, not so sure. It just looks a bit out of place, a bit cheap, although it is not nearly as bad as some other bloggers have said. Quite honestly, we think the labels with cows and trees actually work better. Where did we get the courage from to admit this, we do not know.

People are also slightly irked by the price, although The Macallan have said that you are buying a limited art piece as well as a bottle of whisky. That’s fair enough. The potential market is very niche, but without a doubt all of the bottles will be (or already are) sold. Maybe the problem is that if you buy one, you get to drink the whisky but you don’t get the woman…?

Oh, we almost forgot! There is an idea to take some nudes of the two of us with a Polaroid camera and to submit this to The Macallan for the next edition of The Masters of Photography. What do you think?

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