Why so Sirius?

image008Hooray. Two new releases from Dalmore. The first ever 18yo from this distillery and… a 1951 vintage (called Sirius).

The 18yo Chris and I will probably get a chance of trying next week and we are looking forward. But really? I’m writing this and thinking to myself ‘Oh no, not the cheap stuff again’. You call £85 a price tag? Don’t make me laugh.

It is the Sirius I desire, it is the Sirius I want to hold in my arms and talk to and caress and… oh, never mind. What I’m really trying to say is: my prrrecious.

The £10,000 price tag makes it completely irrelevant to what we do here at EWB. But it’s still pretty and alluring and tempting and mind-bobbling. And in the darkness it binds us. The only question I have is why is the lady on the picture is so sirius (‘Look at me, with the words I play, I’m so smart!’ – to myself with Stewie Griffin’s voice).


Press releases:

The Dalmore Launches First Ever 18 Year Old

The Dalmore has launched a new 18 year old expression for the first time in its illustrious 170 year history.

Only 3000 bottles worldwide will be available in this first release, they are expected to sell for approximately £85 per 70cl bottle.

The 18 year old version of the iconic luxury brand comes in a regal and rich deep blue carton, a colour chosen because it’s the official royal colour for King Alexander III whose life was saved from a charging stag by the Clan Mackenzie back in 1263.

The clan, long owners of The Dalmore distillery North of Inverness, were gifted the right to use the 12 pointer stag – called a “royal” stag – which has now become synonymous with the quality and luxury associated with the The Dalmore brand.

To this end, the hand crafted and iconic metal stag’s head, normally reserved for the more prestigious expressions in The Dalmore range, is being introduced to the 18 year old as standard.

Head of brand for The Dalmore, David Robertson, said: “So many people love the solid metal stag’s head that we decided to make it more widely available as it’s a true badge of quality, and justifiably adorns this highly revered and sought after single malt. The new 18 year old seemed the perfect place to start this wider roll out offering discerning consumers a stunning trophy for their drinks collection.

“We have introduced this new release based on consumer and trade demand – we are confident that this will become a significant and much sought after core expression for many years to come. This smooth, harmonious yet complex malt is another shining example of our craft.”

The Dalmore 18 year old is bottled at 43% abv and has been described as a “galaxy of handmade chocolates” and tastes of vanilla, Columbian coffee, truffles and rosemary with subtle hints of parma violets and jasmine.

The liquid was first matured in American white oak, and then moved to Matusalem sherry butts for its final years of maturation to complete a maturation journey that is truly sublime.

The bottles will be available from select domestic outlets in Europe, Asia and The USA with discerning travellers likely to find it in the best Duty Free hubs.

Dalmore Releases £10,000 Malt Whisky

05/10/09: Glasgow, UK: A rare 1951-vintage single malt whisky with a RSP of £10,000 per bottle will be released today (Monday 5 October).

Only 12 decanters of the Sirius expression from premium whisky brand The Dalmore will be produced. Sirius will only be available to private buyers and through a limited network of World Duty Free (WDF) stores.

“The international market for high-end luxury products which have an investment value is buoyant – and the finest whiskies are playing an increasingly dominant role in this sector,” says The Dalmore’s Brand Director, David Robertson.

“Our partnership with World Duty Free allows us to reach an elite group of investors and whisky aficionados across the globe. We will be focusing on key target markets in Taiwan, USA and France.”

Sirius will be launched in the flagship WDF store at Heathrow Terminal 5. Nigel Sandals, Category Buying Manager for Liquor at WDF, adds: “Our customer base contains some of the most knowledgeable investors in spirits in the world.

“Being able to offer the absolute best-quality luxury goods is a very strong incentive for buyers to use travel retail and World Duty Free – as they would a specialist retailer – to get exceptional value and to see a real return on their investment.”

The Dalmore’s 1951 Sirius Vintage is a single-cask, single malt whisky, with a cask strength of 45%.

The Dalmore Master Distiller, Richard Paterson, says: “Distinguished and elegant, age has gracefully finessed this brilliant expression. Sirius is, quite simply, one of the world’s most perfect whiskies.”

For more information about The Dalmore visit www.thedalmore.com

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